Grilled Chicken

So I'm reading this book about Branding. Chapter 2- is the Law of Contraction. Narrow your brand, expand your market! Simple. Be a leader in one thing, be known for ONE THING!

I look up from my book and see this commercial:




How the hell kentucky FRIED chicken, gonna have grilled chicken?! This just doesn't make since to me! No one is gonna buy their grilled chicken! They keep doing shit like this and they'll be bankrupt in about 3-4 years!